MEET OUR
FOUNDER!
Aaron Marcum is an entrepreneur and thought leader who has dedicated his career to transforming the home care industry and nurturing business leaders. As the founder of Home Care Pulse (now Activated Insights), he pioneered the Best of Home Care® program, revolutionizing quality standards in senior care across North America. His expertise as a Certified Blue Ocean Strategy practitioner and former Certified EOS Implementer has helped shape some of home care's most respected brands.
A graduate of Penn's Master of Applied Positive Psychology program, Aaron authored the bestselling "EntreThrive" and developed Breakaway 365—a system that empowers home care leaders to build personal freedom while driving organizational growth. His approach combines executive coaching experience with practical business strategies, helping entrepreneurs thrive personally and professionally. When not transforming businesses or delivering keynotes, Aaron finds joy cycling through Idaho's landscapes with his wife Heather and spending time with their six children.
THE BREAKAWAY TEAM!
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Megan Martindale
Director of Operations
Brinley Marcum
Marketing Manager
Heather Marcum
Strategic Assessment Director
Megan excels at transforming chaos into clarity. She ensures the seamless execution of the Breakaway Program, optimizing efficiency and guiding both leadership and members toward success. Passionate about organization and process improvement, she drives EntreThrive’s mission to empower home care leaders.
Outside of work, Megan enjoys fly fishing and finds inspiration in the rivers near her home in Ashton, Idaho, where she lives with her husband and daughter.
Brinley brings versatile talent to handle graphic design, website development, and social media management at Breakway365. With marketing studies from BYU and UVU, she's known for quickly adapting to challenges and transforming creative concepts into effective marketing assets.
In 2024, Brinley launched her own affirmation apparel company focused on mental health, demonstrating her entrepreneurial spirit and ability to blend design with purpose. This creative perspective enhances her work at Breakaway365, where she continues to drive the company's visual identity and digital presence.
Heather Marcum is a dedicated PRINT® Practitioner and Kolbe Certified Consultant passionate about helping individuals understand their natural instincts and motivations. With expertise in foot zoning, she takes a holistic approach to well-being, supporting both personal and professional growth.
A devoted mother, Heather calls Rexburg home, where she balances family life with her love for road biking and staying active. Whether guiding clients through self-discovery or exploring new trails, she is always driven by a desire to help others thrive.