MEET OUR
FOUNDER!
Aaron Marcum is an entrepreneur and thought leader who has dedicated his career to transforming the home care industry and nurturing business leaders. As the founder of Home Care Pulse (now Activated Insights), he pioneered the Best of Home Care® program, revolutionizing quality standards in senior care across North America. His expertise as a Certified Blue Ocean Strategy practitioner and former Certified EOS Implementer has helped shape some of home care's most respected brands.
A graduate of Penn's Master of Applied Positive Psychology program, Aaron authored the bestselling "EntreThrive" and developed Breakaway 365—a system that empowers home care leaders to build personal freedom while driving organizational growth. His approach combines executive coaching experience with practical business strategies, helping entrepreneurs thrive personally and professionally. When not transforming businesses or delivering keynotes, Aaron finds joy cycling through Idaho's landscapes with his wife Heather and spending time with their six children.
Megan excels at transforming chaos into clarity. She ensures the seamless execution of the Breakaway Program, optimizing efficiency and guiding both leadership and members toward success. Passionate about organization and process improvement, she drives EntreThrive’s mission to empower home care leaders.
Outside of work, Megan enjoys fly fishing and finds inspiration in the rivers near her home in Ashton, Idaho, where she lives with her husband and daughter.
Megan Martindale
Director of Operations
THE BREAKAWAY TEAM!
Pete brings 15 years of home health care expertise, having progressed from operations to branch leadership before moving into business development for hospice and national home health brands. Since 2019, he's applied his provider experience in health technology, delivering operational improvements for agencies nationwide.
Outside work, Pete lives with his wife and two children enjoying family activities and competitive sports.
Pete Bobak
VP of Business Development
Brinley Marcum
Marketing Manager
Brinley brings versatile talent to handle graphic design, website development, and social media management at Breakway365. With marketing studies from BYU and UVU, she's known for quickly adapting to challenges and transforming creative concepts into effective marketing assets.
In 2024, Brinley launched her own affirmation apparel company focused on mental health, demonstrating her entrepreneurial spirit and ability to blend design with purpose. This creative perspective enhances her work at Breakaway365, where she continues to drive the company's visual identity and digital presence.
Vicki Demirozu, a home care industry veteran since 1992, progressed from establishing Kelly Home Care's Los Angeles branch to National Sales Director before relocating to Charlotte in 2007. She then spent 14 years as National Director of Personal Care and Support Services at Interim HealthCare before founding Giving Care with Grace in 2022, an educational series developing caregivers' soft skills.
A graduate of Richmond University in London with degrees in Business Administration and Economics, she serves on boards for ParkLynn Holdings and CareSwitch.
Vicki Demirozu
Breakaway Coach
Heather Marcum is a dedicated PRINT® Practitioner and Kolbe Certified Consultant passionate about helping individuals understand their natural instincts and motivations. With expertise in foot zoning, she takes a holistic approach to well-being, supporting both personal and professional growth.
A devoted mother, Heather calls Rexburg home, where she balances family life with her love for road biking and staying active. Whether guiding clients through self-discovery or exploring new trails, she is always driven by a desire to help others thrive.
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